Once upon a time, I used to work as an air traffic
controller.
As you might imagine, rapid technological advancement
requires that controllers do a lot of reading to keep up
with, and execute, procedural changes in their work.
As such, the first fifteen minutes of every shift was set
aside to review new material in the 'Read and Initial' file,
posted since your last day of work.
In addition to operational changes, the 'Read and Initial'
contained administrative news on local, regional and national
levels.
Some reviews would be easy. I'd read one short memo about an
upcoming retirement party and then I'd be off to the coffee
pot.
However, there were other days when an hour wouldn't have
been enough time to properly digest everything. But you were
stuck with only fifteen minutes.
So, how did I make sure I fully understood all the
information before sitting down to work on those 'information
overload' days?
Well, fortunately for me, I had the best crew partner on the
planet.
After quickly skimming the notes, he'd tell me all
the nitty gritty details. In the telling, we'd both learn
and understand the changes better.
I often learned more from hearing him explain what he
understood, than if I had read the company's legalese a
hundred times.
Why is that?
Because I learn best by first hearing information, THEN
reading about it.
Knowing that, it surprises me that it took me so darned long
to appreciate my friend Shaun's suggestion that I put audio
on my site.
Months after he told me how audio had boosted his conversions
and how simple it was to do, I finally took half an hour to
prepare a recording.
Incredible!
My sales skyrocketed by 33% overnight.
I've heard of conversion rate improvements of over 400
percent, simply by adding an audio snippet.
It makes sense.
Most of us are inherently lazy. Why read when you
can listen instead?
Too, printed text isn't capable of capturing and holding
attention like a human voice.
Adding your picture and an 'About Us' section to your
site goes a long way to fostering trust and credibility,
but your voice will take it home.
In addition to increasing your conversion rate, audio
may also help reduce your email and overall workload.
I use Jay Jenning's Sonic Memo on my site, and after
a review of all the other audio programs out there,
I believe Jay's is the best.
If you've been looking for an easy way to drammatically
increase your site's conversion rate, I highly recommend
talking to your visitors, using Jay's technology.
But don't wait as long as I did. Jay is raising the price
of Sonic Memo by $50 on October lst.
Sonic Memo
Web Design - Software Sales - Site
Promotions - Programming
