I'm embarrassed to admit that it took me a couple of years to
realize the one thing that super affiliates do that sets
them apart from all the rest. It's something they do repeatedly
and often, even if they don't always do it well.
Do you know what they do?
They write.
They write articles, endorsements and recommendations. They write
ad copy and sales copy. They write for their own sites and
newsletters, and they write articles for other webmasters' sites
and newsletters.
The bottom line is that they all write.
Super affiliates know that sharing sincere and honest opinions
about the products that they promote builds visitor trust. They
also know that their personal product endorsements convert
visitors to buyers like banners never will. Successful affiliates
understand that writing a newsletter to keep in touch with their
visitors enhances trust over time, which results in more sales.
Unfortunately, many webmasters run scared when it comes to
writing.
I know and understand that fear. I used to sit and stare blankly
at a similarly blank computer screen, or chew the top off my
pencil and waste hours producing nothing more than stomach acid,
worried about what others' would think.
Then the wise words about the difference between winners and
losers would come to mind. Winners do what needs to be done,
whether or not it pleases them to do so.
Because I like to put food on my plate and clothes on my back, I
saw that I didn't have much choice in the matter. I knew that I
needed to start writing, despite my fear.
To address those fears, I asked myself, "What is the worst that
could happen if people really hate my writing?"
The answers proved not to be so frightening. They could email to
say that my grammar sucks, that I'd made umpteen spelling
mistakes or that I made no sense at all.
The reality is that ninety-nine percent of all the emails I
receive are compliments or expressions of gratitude for my
efforts, and not the derision I feared. Those kind folks fuel my
fire to continue sharing information from which we all benefit.
As for the critical one percent - so what? I'm still here
enjoying the fruits of my labor. It pleases me to think that
the critics are probably still wasting their efforts carping
rather than earning money on the 'Net.
So, as it turns out, there is nothing to be afraid of.
Fears aside, you may think that you are not a writer. On the
contrary! If you've ever sent an email, you're already a writer!
Even if all you've ever written is a grocery list or a postcard,
you have what it takes to be a writer.
Writing is nothing more than telling someone something, while
saving your words so that the telling can be experienced more
than once.
When you set out to write endorsements for your site, simply
pretend that you are telling your best friend about the product
you are recommending. Tell them what you liked about it, what it
did for you, and why you think the product will benefit them. Say
it in your own words, and be honest.
You may use a tape recorder to capture your words, or write a
rough draft in point form on legal paper. However you choose to
capture your words, simply keep in mind that you are speaking
to a friend, and write in the manner that you speak.
It really is that simple.
When you need content for your site, give your visitors excellent,
first-hand information about the products that you promote.
Content is, and always will be, king on the web. Pay proper
homage and you'll be duly rewarded.
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